Mario Tarello

About

Senior professional with 25+ years of experience in Creative Direction, Brand Management, User Experience and Marketing Strategy.

I help companies design user-centered digital experiences that align business goals with creative strategy, integrating UX design, brand identity, and marketing communication across every touchpoint. I lead cross-functional teams and manage complex projects, ensuring consistency from concept to delivery.

My work spans B2B and B2C industries, with a focus on building strong brand ecosystems and developing marketing strategies that drive engagement, differentiation, and measurable growth.

Skills

Soft Skills

Creative leadership

Ability to inspire and guide cross-functional teams, fostering an environment that promotes innovation and collaboration, creating an enjoyable environment where people can have fun while solving hard problems.

Strategic thinking

Strong aptitude for aligning creative concepts with business objectives, market trends, and user needs to drive measurable outcomes.

Communication & storytelling

Skilled in articulating ideas clearly and presenting concepts to stakeholders at all levels, both visually and verbally.

Problem-solving

Identifying design or process challenges and finding data-driven, user-focused solutions.

Team collaboration

Cooperative mindset for working closely with designers, developers, marketers and manage relationships at C-level, as well as to collaborate with all levels of the organization.

Project Management

Define project goals, set clear milestones, and allocate resources effectively to ensure timely and successful project delivery.

Tech Skills & Knowledge

Branding

Strong expertise in branding, corporate identity, and strategic communication, with a focus on crafting positioning strategies, visual systems, and compelling narratives to elevate brand presence and engagement.

Design & prototyping tools

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) and Figma. Pixel-perfect maniac.

UX & UI methodologies

Strong experience with user research, journey mapping, wireframing, prototyping, and usability testing to create user-centric solutions for B2C and B2B.

Video production & editing

Experienced in end-to-end video production, from concept development to final editing, leveraging Adobe Premiere, After Effects, and Generative AI tools.

Presentation design & delivery

Expertise in creating high-impact, visually engaging presentations with compelling storytelling techniques, ensuring clarity, engagement, and emotional impact.

Events management

Experienced in planning and executing corporate events with a strong focus on visual identity, branding, content strategy, and supplier management.

Career

RGI Group

Feb 2025 – Present Head of Marketing & External Communication Driving the Brand and Marketing Strategy ensuring full alignment with the company's business goals and long-term growth ambitions. Reporting directly to the Group CEO.

Jan 2024 – Feb 2025 Head of Insurance Digital Agency IDA is the RGI's full-service Insurance Digital Agency that provides a broad range of innovative digital services tailored to the insurance industry. Management of the IDAs team and related activities.

Jan 2013 – Dec 2023 Art Director, Lead UX/UI Designer Management of the UX team in the definition of RGI's strategy in terms of UX and the UI of new products and solutions for internal projects and external customers (EMEA insurance companies). Management, through the multimedia team, the corporate brand identity, the company communication, the internal video production and the external events contents & coordination.

Quid Web & Media

May 2008 – Dec 2012 Creative Director As an official Telecom Italia partner, Quid Web & Media provides web solutions, advertising, brand identity and communication strategies to large Italian companies. Helping customers define winning strategies across Brand Identity, Online and Traditional Advertising, Websites, Intranets and Web Portals, Mobile and desktop UX/UI, Interactive ADV, Social Media Campaigns.

Wind

May 2002 – May 2008 Web Designer & Advertising Consultant UX & UI of Libero.it, secondary channels and company websites. Promotion of the Wind/Infostrada offering. Strong experience in multimedia ads and rich media for internal brands and external customers: Coca-Cola, Columbia Pictures, Enel, Esercito Italiano, Kellogg, Lavazza, Mediaset, Mediaworld, Radio 105 Network, Walt Disney Pictures.

Italiaonline

May 2001 – May 2002 Multimedia Designer & Flash Developer Design and implementation of multimedia solutions & interactive advertisements for Infostrada and Italia On Line, the first Italian web portal.

Freelance

May 2000 – May 2001 Digital Art Director Freelance consultant for national and international companies. Specialized in Flash websites and multimedia solutions.